In the world of nonprofits, digital communication is critical to donations, engagement, and advocacy of nonprofits’ goals. Email marketing is one of the top 10 most effective communication and fundraising tools, globally. It’s a must for a nonprofit’s marketing strategy. Newsletters provide distinct benefits for nonprofits. Newsletters are:
A big plus of newsletter marketing is that it is budget-friendly. If you’re looking for a platform with affordable pricing, Buttondown might be your match. Our email marketing platform offers powerful features with plans starting at $9. With such a low cost, you can be sure of a return on investment using our scheduling, analytics, organization, and survey tools. Cohesively utilizing these features allows nonprofits to organize their workflow, nurture donor leads, increase engagement, boost fundraising, and grow member support.
Buttondown’s Key Features to Support Nonprofit
Running a nonprofit organization is a hugetask. There are a lot of moving parts and sometimes not enough people to execute it all––as a small company, we feel your pain. Thankfully, we have the solution: scheduled newsletters. Using scheduling tools within your email marketing campaigns is amazingly helpful in reducing team members’ workload and stress. Buttondown offers newsletter scheduling for singular or multiple newsletters at a time. With the correct frequency––data that can be gathered using our powerful analytics tool––re-occurring newsletters can boost your engagement significantly.
Are we sending too many emails? Should we keep creating this content? What makes the best impact? Rather than dithering about, aimlessly throwing ideas against the computer hoping something sticks, let the key data insights lead you. Buttondown’s analytics tool uncovers various subscriber behaviors, including tracking opens, clicks, reads, inbox analytics, etc. You can even compare the performance statistics of different newsletters and use those findings to better your future newsletters. As you study behavioral metrics and implement data-driven changes, you should see a rise in engagement and performance––possibly, donations too!
It’s long been said that tidiness is a sign of a path to success, so we made organizational tools like tags and automation. Tags assist you in compartmentalizing and sending messages and content to specific mailing lists––it also adds a little personal touch. Our automation tool pushes personalization and segmentation to another level. In targeted newsletter campaigns, automation coordinates. You set tailored criteria, such as a “welcome” email to new donors––introducing them to what your nonprofit does and how supporters can get involved––and it pushes the unique emails out when those designated scenarios occur. Another example is setting up timed automation, gently reminding potential donors about your nonprofit and why you deserve their support. Utilizing this feature, you have a greater chance of obtaining a loyal following, garnering donations, and improving event and/or meeting turnout. Buttondown’s tags and automation tools can lead to the growth and furtherment of your nonprofit’s mission.
Small but significant, surveys are a proven form of direct communication to your subscribers. Nonprofits are built on emotional connections. Like you, your subscribers are passionate and want to be included in the solution. Invite subscribers to voice what mission awareness content should be included in the newsletters, how often they receive organization milestone updates, types of fundraising events the nonprofit should host, etc. Showing that you value their thoughts––which we are positive that you do–– is a great way to increase engagement. When people feel heard and considered, they are more likely to display a commitment to accomplishing the nonprofit goal.
If your main objective is to build donor connections that lead to donations, grow member support, boost engagement, and streamline workflows, email marketing is your best option. Probably the most appealing aspect is that newsletters are economical. From managing audiences to executing campaigns, multiple nonprofits trust our platform to produce the best return on their investment––costing less than $10 for premium easy-to-use features.
Need more convincing? Check out what our customers have to say!