These answers may be insufficient to get you to go from "using a free tool" to "paying for a tool", but if you are interested in the cottage industry of alternatives to Google Analytics, this page is for you.
Fathom is the best alternative to Google Analytics for most people. Fathom, Plausible, and Pirsch are all really solid choices and the difference between them is negligible; Fathom wins out due to slightly more advanced filtering features and its publicly consumable API.
Other good options:
I have personally used every single one of these tools listed, and built integrations with most of them. In addition, I've used (and bemoaned) Google Analytics through its many iterations, and am intimately familiar with its shortcomings and advantages.
(While Buttondown, the newsletter tool I built, does connect with some of these tools, I do not use affiliate links or receive any compensation for recommending any tool listed here. I have no angle except to save you time clicking through a bunch of pricing pages.)
|Service||Size (bytes)||10k||100k||1m||10m||API?||Open source?||Uptime monitoring?||Buttondown integration?||Whitelabeling?||Fathom||1600||—||$14.00||$54.00||$124.00||✓||—||✓||✓||—||Plausible||940||$9.00||$19.00||$69.00||$169.00||—||✓||—||✓||—||Pirsch||1100||$5.00||$10.00||$45.00||$129.00||—||—||—||—||—||Simple Analytics||4350||—||$9.00||$49.00||—||✓||—||—||—||—||GoatCounter||3525||—||—||—||—||—||✓||—||—||—||Clicky||—||—||$0.00||$9.99||$19.99||✓||—||✓||—||✓||Matomo||22851||$23.00||$39.00||$189.00||$1,790.00||—||✓||—||—||✓||Umami||1251||—||—||—||—||✓||✓||—||—||—||Squeaky||516000||$20.00||$236.00||—||—||—||—||—||—||—||Cabin||1200||$19.00||—||—||—||—||—||—||—||—|
Plus some caveats and miscellany:
They do! Cloudflare offers Web Analytics, which on paper looks like a great option for existing Cloudflare users. However, at the time of this writing Cloudflare Web Analytics is missing two huge pieces of functionality:
There are a number of adjacent services that don't quite fit into this comparison, but are worth mentioning:
Posthog is a great tool, but it's not really a Google Analytics alternative. Posthog is a product analytics tool, more focused on competing with Amplitude or Mixpanel than Google Analytics. If you're looking for a product analytics tool, Posthog is a great choice, but it's not a good fit for most people looking for a Google Analytics alternative.
Piwik is a little more involved and enterprise-focused than the drop-and-browse solutions outlined above that are at parity with one another. It is for sure privacy-compliant and has a lot of features, but focuses more on intranet use cases and data privacy features.
Email me! I'll add it.
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